In their advertisement, Kenneth Cole presents a woman that is balding. The woman is a writer, an author, an an Ovarian Cancer survivor named Sharon Blynn. The Advertisement consist of a mixture of text and an image. The text is all white and ranges in size from large to small. The most important message, “We All Walk in Different Shoes,” is enscribed with the largest font size. It stands out and coincides well with the female cancer survivor in the backdrop of the text. The creator implies that no two people are alike and everyone faces different trials and tribulations. In the image, the female is smiling. The fact that she expresses so much happiness posits the notion that even though she had cancer, she continues to live life to the fullest. The purpose of the advertisement is to show people that no one or nothing should prevent them from being who they want to be. They should have their own style and be who they want to be. The advertisement uses a lot of pathos because it focuses on a woman that is balding because of cancer. It has a strong emotional appeal because of the woman and the text. The ethos is obvious with the text “kennethcole.com.” Kenneth Cole brand sells things ranging from clothes to accessories. The brand is extremely well known in society.
In his review of Elizabeth Royte’s Bottlemania, Mark Coleman discusses the author’s strong views about pollution and recycling that appear within the text. Royte displays negative emotions towards the vast amounts of water that is bottled and purchased because the same water can be consumed without having to pay for it. Coleman states “In 2006, Americans consumed, per capita, more than 25 gallons of bottled water…in 1987.” Here, he simply explains that the amount of bottled water purchased has increased drastically over the past two decades. Water bottles are thrown away regularly, which pollutes the earth. Coleman presents absolutely zero ethos as he mentions nothing about himself other than the fact that he reviewed Royte’s book. Coleman uses a strong sense of pathos in the opening paragraph as he speaks about the rise in discarded bottles. He attempts to catch the eye of earth lovers and draw them in to read the book. The author uses logos to neatly organize his thoughts about the book. He attempts to gain the readers attention first. Then he states facts from the book to back up his opinions. Coleman uses a variety of quotes from the actual book in order to make one assume that he is aware of what he is talking about.
In his exerpt titled “The Trouble with Diversity:How We Learned to Love Identity and Ignore Inequality,” Professor Walter Benn Michaels explicitly discusses the obvious changes relating to American life and values that have occurred within the past century. The long-time English professor and author appears to be speaking to his readers as well as the American society as a whole. The text refers to the famous American novel, “The Great Gatsby,” as evidence to explain the significant change in racial and hierarchical views that has took place throughout the country. The Character Jimmy Gatz transformed from rags too riches while attempting to win the heart of a wealthy woman named Daisy Buchanan. Buchanan denied him because even though he was rich, he had “new money.” Jimmy Gatz was blatantly denied because he was once poor. Not because of his race, but because of who he was. Michaels uses pathos as he describes the sad story of Jimmy Gatz. His ethos are rather powerful pertaining to his writing ability because he is an English teacher. However, his ethos as a professor with experience in societal changes is rather shallow. Michaels’ use of logos is extremely legitimate as he uses “The Great Gatsby” and the “Bakke vs. Board of Regents” case to explain how society views people as “different.” Michaels develops an extremely academic argument because he uses strong pathos, logos, and facts to validate his opinion.
In his exerpt Why Take Food Seriously?, Mark Bittman blatantly discusses the drastic increase of obesity levels in society due to unhealthy consumption of “industrially raised animals and overprocessed food.” Bittman clearly focuses on recommending his readers, which consists of “some unknowable percentage of the home-cooking, food-obsessed segment of the public,” to give wholesome foods a shot in order to maintain a healthy society. The author uses strong ethos by immediately stating that he is “a food journalist and author for 30 years.” Here, he presents himself as someone who is extremely familiar with the subject at hand. Also, his ethos creates an image of himself that portrays him as an experienced individual that knows the facts. Prior to the passage, there is a rather small biography on Mark Bittman that depicts his experience as a food guru. Bittman vaguely uses pathos as he says “Our overconsumption of meat was contributing to the hunger of nearly one billion fellow earthlings.” In this line, the author resorts to emotion as he briefly discusses the starvation of other humans. On the side of the text lies an academic graph that shows the ” meals eaten out per person, per year, 2005.” The author creates an academic argument by developing a strong ethos with many facts and realistic numbers to defend his claims that the world’s obesity level is rising and something shall be done to prevent it.
In her text “Separation of Church…and Other Misguided Notions,” Melanie Springer Mock conveys her personal opinion about the visual appearance of Christmas and how the “birth of a savior” is wrongly celebrated. Mock appears to be targeting fellow christians that celebrate the birth of Jesus by creating flashy nativity scenes as a reenactment. She states that doing so violates people’s rights given to them by the First Amendment. Publicly displaying christian scenes may be offensive to people who have differing beliefs. She believes that Jesus’ birthday should continue being viewed as “sacred,” and every christian should focus more on the “real manger” rather than attempting to improve it by adding elves and santa in a public display. In the exerpt, the author describes her religious upbringing with intentions to build her ethos. Mock attempts to build her credibility and persuade her fellow christians by informing the reader about her individual religious beliefs and knowledge pertaining to chrisitianity. The article fails to be an effective academic argument because it lacks factual information about the topic. Instead the text simply focuses on one’s personal opinion. While she provides evidence that agree with her feelings, the argument remains to be non-academic. Many people believe other things that differ drastically from Mock’s beliefs. Some may feel that nativity scenes demonstrate their religion well. Mock’s opinion that christmas should not be celebrated by the public display of a saviors birth shall continue to be an opinion.
In his song “Re Your Brains,” Jonathan Coulton conveys his idea of zombies as extremely unreasonable and inhumane. In the line “but here’s an FYI–you’re all gonna die, screaming,” Bob blatantly admits that he is going to eventually kill Tom because he can’t help it. Bob uses pathos because Tom is scared, and Bob knows this. Because he knows Tom is scared, he tries to force him to conform into their lifestyle, and become a zombie.